STIHL

PROJECT:

Leveraging High Speed and Motion Control Filming for STIHL's Dealer Days

DIVISION:

CF.MEDIA

SERVICES:

Cinematic Video Production, Motion Control & High-Speed Filming, Creative Direction & Storytelling, Campaign Development

VIEW PROJECT

Cinematic Production & Branded Content for STIHL Dealer Days

STIHL, a global leader in outdoor power equipment, sought to elevate their annual Dealer Days campaign with content that emphasized the superior customer service of their local dealers compared to impersonal big-box retailers.

CHOSEN FEW partnered with STIHL to deliver a cinematic branded content solution, blending storytelling, advanced motion control filming, and creative direction to vividly showcase the difference between frustration and relief—reinforcing STIHL’s commitment to quality and customer experience.

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Cinematic Production & Branded Content for STIHL Dealer Days

CHALLENGE

The primary objective of the project was to create cinematic content that highlighted STIHL’s unique value proposition: personalized service at authorized local dealers. By uniting storytelling, advanced filming techniques, and brand-driven creative direction, the campaign aimed to engage audiences, differentiate STIHL from competitors, and reinforce their heritage of quality and trust.

OPPORTUNITY

Our approach combined innovative filmmaking with strategic storytelling. We developed a continuous-shot concept that followed a couple’s journey from the chaos of a big-box store to the welcoming expertise of a STIHL dealer. Using the Bolt robotic arm and high-speed filming, we created a dynamic narrative that balanced technical precision with emotional impact.

RESULT

The campaign delivered branded content that revitalized STIHL’s Dealer Days, strengthening brand perception and resonating with audiences. The innovative one-shot execution captured attention, while the clear contrast between shopping experiences reinforced STIHL’s customer-first philosophy. The campaign increased engagement, reinforced trust in STIHL dealers, and provided reusable content assets for future marketing efforts.