Spectracide

PROJECT:

Dynamic Commercial for Spectracide's Weed Stop® For Lawns

DIVISION:

CF.MEDIA

SERVICES:

Cinematic Commercial Production, High-Speed & Motion Control Filming, Storytelling & Creative Concepting, Post-Production & Campaign Delivery

VIEW PROJECT

Cinematic Production & Branded Content for Spectracide Weed Stop® For Lawns

Spectracide, a trusted name in lawn care, wanted to refresh its creative with a commercial that stood out from competitors. Their goal was to emphasize confidence, ease of use, and effectiveness in a way that would resonate with homeowners.

CHOSEN FEW partnered with Spectracide to deliver a cinematic branded content campaign, blending storytelling, creative direction, and advanced motion control filming to create a fun, empowering narrative that elevated both the product and its users.

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Branded Content for Spectracide Weed Stop® For Lawns

CHALLENGE

The primary objective of the project was to produce a memorable commercial that combined cinematic storytelling with high-speed visual production. By positioning the product user as a superhero-like figure, the campaign aimed to empower audiences, highlight Spectracide’s quick results, and reinforce the brand’s position as a leader in lawn care solutions.

OPPORTUNITY

Our approach fused bold storytelling with innovative production techniques. We developed a superhero-themed concept featuring a modern mom confidently tackling weeds, then brought it to life using Phantom high-speed cameras and a BOLT robotic arm. This combination of narrative creativity and technical precision resulted in visuals that were dynamic, empowering, and brand-aligned.

RESULT

The campaign successfully elevated Spectracide Weed Stop® For Lawns, strengthening brand perception and differentiating the product in a competitive market. The cinematic approach and advanced filming techniques created an engaging advertisement that resonated with homeowners. The campaign increased audience connection, reinforced brand confidence, and delivered scalable content assets for future marketing use.