Gaia NoMaya

PROJECT:

DIVISION:

CF.EXPERIENCES

SERVICES:

Brand Identity Development, Website Design & Development, Performance Marketing Campaigns, SEO Strategy

Brand Identity & Digital Ecosystem for an Experiential Wellness Space

Gaia NoMaya is a 7,000 sq ft wellness and event venue in Brooklyn, dedicated to reconnecting people with themselves, each other, and the earth through immersive art, music, and healing.

CHOSEN FEW partnered with Gaia NoMaya to design a cohesive brand identity, launch a custom website, and execute digital marketing campaigns that captured their multi-sensory essence, expanded their audience, and turned their online presence into a driver of community and growth.

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CHALLENGE

The primary objective of the project was to create a cohesive brand and digital ecosystem that reflected Gaia NoMaya’s unique “ancient future” identity. By uniting visual language, website design, and digital marketing, the initiative aimed to attract a broader audience, increase bookings, and strengthen recognition within the wellness and experiential event space.

OPPORTUNITY

Our approach combined strategic brand development with integrated digital execution. We crafted brand guidelines that balanced natural elements with modern design, then applied this direction to a custom website showcasing Gaia’s diverse offerings. To drive growth, we launched performance marketing campaigns and implemented SEO strategies, ensuring both visibility and conversion across channels.

RESULT

The project delivered a clear and cohesive brand identity paired with a high-performing digital ecosystem. Gaia NoMaya saw significant increases in web traffic, bookings, and community engagement. The new identity resonated with their audience, while marketing and SEO efforts generated consistent lead growth positioning Gaia as a leader in NYC’s wellness and experiential community.