From Flavor to Identity: Culture Brew’s Story

Culture Brew set out to build a beverage company that celebrates the richness of global cultures. Their mission was to create a brand identity that reflected culturally inspired ingredients, flavors, and design elements.

CHOSEN FEW partnered with Culture Brew to craft a distinct brand identity, packaging system, and website that brought their story to life, inspired customer curiosity, and amplified their cultural mission across touchpoints.

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CHALLENGE

The primary objective of the project was to design a cohesive brand identity that unified visual language, packaging, and digital presence. By aligning these elements, the initiative aimed to differentiate Culture Brew in a crowded market, strengthen recognition and trust, and communicate their mission of celebrating culture through every product.

OPPORTUNITY

Our approach combined research-driven insights with a structured brand identity process. We explored global design references, defined positioning and messaging, and developed a visual system rooted in cultural storytelling. Through iterative design, illustration, and packaging exploration, we crafted solutions that balanced authenticity, distinctiveness, and consistency across physical and digital brand touchpoints.

RESULT

The project delivered a bold brand identity that brought clarity and cohesion to Culture Brew’s story. The packaging system stood out on shelves, resonated with culturally curious consumers, and strengthened brand perception. The new identity provided scalable tools for future growth and drove increased audience engagement across retail, digital, and social channels.